Summertime Radness: Summer Style Inspiration

Get the look:

#RadiantWithAveeno Feels as Good As It Sounds

Uneven skin tone is not the business. And although I'm pretty young and don't have to worry about age spots yet, my gene pool has blessed me with red, less-than-pleasant combination skin that I've managed to compliment with acne scars. "Good" days leave my uncovered face looking rudy and uneven. On bad days I should really be trying to seek employment up north, because I could give Rudolph a run for his money.

"First Kiss" Video Director Gets More Intimate With This "Undress Me" Video

Remember the video that went viral featuring 20 strangers kissing each other for the first time? The director of that video, Tatia Pilieva, has created a more intimate version of anonymous people getting to know each other with this "Undress Me" video commissioned by Masters of Sex (The video was made as an advertisement for the TV show).

Zac Efron "Wiggling" For Italy is Everything

via @gianlucavacchi

Zac Efron and his host spent the weekend dancing on tables. He waved, he took off his shirt, and spent his time with Gianluca Vacchi living it up the way Italians do. Spend an evening then with lively Italian business men, dreamy American actors, and a great bottle of wine in one of the most romantic countries in the world sounds like it would be an experience to last a lifetime. 
And this short video from Vacchi's Instagram feed featuring he and Efron dancing to "Wiggle" by Jason Derulo will definitely get us through the week.

Brand Throws Shade At Customer, Then Suggests Sale

Photo via @itsmarziapie

Online fashion is a competitive industry.
These days it seems like everywhere you look there's an ad or a link to a new E-commerce shop that just popped up. And really its no surprise. At a day in age when most of us spend the majority of our time online anyway, it makes sense to bring the market where the money is and set up shop in a cost-effective way.  Anybody and everybody has a chance to turn their products into something to make a living out of. And nearly everybody is trying. Because of this, brands have to do whatever they can to get attention and make themselves stand out with every post and customer interaction.