Endear Featured on this Weeks Links a la Mode

Our How to Properly Care for Your Clothes article was featured on IFB's Links a la Mode this week! Be sure to check out some of the other fabulous blogs featured alongside us. They all make for a wonderful way to spend your Sunday afternoon! 

"First Kiss" Video Director Gets More Intimate With This "Undress Me" Video

Remember the video that went viral featuring 20 strangers kissing each other for the first time? The director of that video, Tatia Pilieva, has created a more intimate version of anonymous people getting to know each other with this "Undress Me" video commissioned by Masters of Sex (The video was made as an advertisement for the TV show).

Zac Efron "Wiggling" For Italy is Everything

via @gianlucavacchi

Zac Efron and his host spent the weekend dancing on tables. He waved, he took off his shirt, and spent his time with Gianluca Vacchi living it up the way Italians do. Spend an evening then with lively Italian business men, dreamy American actors, and a great bottle of wine in one of the most romantic countries in the world sounds like it would be an experience to last a lifetime. 
And this short video from Vacchi's Instagram feed featuring he and Efron dancing to "Wiggle" by Jason Derulo will definitely get us through the week.

Brand Throws Shade At Customer, Then Suggests Sale

Photo via @itsmarziapie

Online fashion is a competitive industry.
These days it seems like everywhere you look there's an ad or a link to a new E-commerce shop that just popped up. And really its no surprise. At a day in age when most of us spend the majority of our time online anyway, it makes sense to bring the market where the money is and set up shop in a cost-effective way.  Anybody and everybody has a chance to turn their products into something to make a living out of. And nearly everybody is trying. Because of this, brands have to do whatever they can to get attention and make themselves stand out with every post and customer interaction.

WATCH: Mockingjay's First Trailer Is Finally Here

Today we stand together as one as President Snow addresses Panem via Capitol Tv. We all have to wait another FIVE MONTHS (I don't know how we're going to do it) before first installment of the last Hunger Games movie, and a word from the Prez on unity might be just what we needed to keep from starting up a riot or rebellion of our own.

Pantene Reminds Women To Stop Saying Sorry

"I'm sorry" is a sneaky phrase. It can be said with true sincerity when offering condolences or as an apology, and after a while it finds its way into everyday interactions. "Sorry, do you have a minute?" "Sorry, can I get one, too?" "Sorry, can I squeeze by?" And the worst (and the first example shown in the video): "Sorry, I had a stupid question." The word has been ingrained into our speech patterns almost to the point that its lost its meaning. And in my experience you know who we hear it from the most? Women. My friends do it. My sisters do it. I do it.

Lupita Nyong'o Scores Her First Vogue Cover

Vogue's July cover is sporting non other than the award winning (and heart winning) Lupita Nyong'o. The Prada flashing, girl-power captioned cover was also a first for photographer Mikael Jannson, who used this beautiful picture of Nyong'o as his American Vogue cover debut.

From Oscar awards, to Lancôme contracts, to Vogue- Lupita is the woman that "has it all" after just a matter of months. 

MCM: A Story of all my Fangirl Feels for John Green

     John Green is, and shall forever be, my literary hero. I fell in love with the YA best seller and Youtube vlog extraordinaire back in 2008 when I stole my first copy of Looking For Alaska from a friend (well.. borrowed and then never returned. Sorry Zack.). Alaska Young was the first woman I ever fell in love with. And although I agree it might not be the best idea to romanticize her character (I don't think young women should strive to become "beautifully damaged"- being depressed and feeling broken are struggles we all go through. Its cool to triumph and overcome them, its not cool while you're going through it) I was amazed at how raw of an individual she was. She thought all the same things I had thought before but was too  self-conscious to say. She did what she wanted when she wanted. And yeah, it certainly annoyed the crap out of people, but she didn't care. When I was 15 I honestly didn't even know people could be like that. It was so refreshing and comforting at the same time to find out that maybe I'm not the only one in existence to ever feel trapped.

The Twitterverse: Is It Possible To Predict Trending Topics?

What if you knew what was going to trend before it happened? If you're an avid tweeter, this could mean great exposure, and more followers. If you're a brand, this could mean a chance to grow your following and bump up those lovely little profile numbers, which means more potential to influence consumers. According to MIT, who recently created an algorithm that predicts twitter trends, it could very soon become a reality.

Helping Hurricane Sandy Victims

Here on the west coast, the voices of Endear are safe and dry. But our friends on the east coast haven't been so lucky. After seeing the devastation caused by superstorm Sandy, we are without words. So many memories, so many iconic places, so many people affected by the Hurricane. We are so thankful for the people that were spared, and the wonderful souls that have set out to help those in need. After seeing the images like the ones in the video above, how can you not?

Sail Away

Remember that review we did on Parlee not so long ago? The band from southern California is doing great: gigs galore, and about to start working on their E.P. Is there anything out there that could possibly be any more exciting? Well actually, yes. Richard Parlee has his song "Sail Away" available for us to listen to on Youtube. Whenever. We. Want.

Saudi Women Defends Her Right to Wear Nail Polish

A YouTube video (posted May 23rd) showing a Saudi woman defying orders from religious police to leave a local mall because she was wearing nail polish has become viral: being shared by millions of people all over the world. The two and a half minute video shows the woman repeatedly refusing to comply as she is harassed by religious police- even after a law has been passed banning them from harassing people (the law states that they may "advise" against behavior, but that is all). 

As for-granted as many of us take wearing nail polish, this brave woman has taken a huge step for all the women in her country. Its another statement of independence and inspiration that is believed to be just the beginning of a much larger women's movement.